Technology's Social Ranking

Technologies integration into having a social presence raises extreme interest in the future of all social happenings. In the example of the present JAPELAS system, Tokushima University use ubiquitous computing to teach Japanese through a social analysis integrated into the computers. The system analyzes the social ranking or "distance" between the two speaking subjects to determine the appropriate expression in japanese. While this is an incredible integration of technology and social expression it causes definite questioning of how computers will have an altering affect on social happenings.
For example, as discussed will real-time information about a person we are talking to affect our perceptions and create a world were faults are defined upfront and noone can hold private their personal information. This whole googling in real-time seems to be a scary aspect of the new system bordering on the fears proposed in the film Gattaca. The film portrays a "not so distant future" where a ubiquitous computing society is culturally influenced and consumed by the classifying of social happenings providing a science for discrimination against the not-so-perfect. How will we define our culture with the integration of computing for social happening. Will genetics be the new standard of deciding who is appropriate or will asthetics and culture remain as sexual preferences. The fearful implications of ubiquitous technology in a social aspect need to be studied, considered, and defined to prevent future destruction of our society.